Beauty & Lifestyle
Social Media Collaborative Support
Skincare Small Business
"Simplified the story. Cleared the clutter. Let the product, and the founder, lead."
Over 20,000 video views on one reel in just one week
Top reel received 73% more plays than recent content
56%+ of reach came from non-followers, so new audiences found the brand
Clearer storytelling drove direct conversion to booked clients
trong ideas and real expertise, but no visual consistency or clear content direction. Messaging existed, yet it wasn't landing. Content felt cluttered and wordy, and didn't come together as a clear story on Instagram.
01
Narrowed the messaging to a few clear content pillars
02
Cut long captions down to clear, scannable copy
03
Built a consistent visual direction for the feed
04
Put the founder and the product front and center
